Today, we live in a world filled with endless product choices and multi-channels to shop. As you may know, the consumer holds the power to dictate the circumstances of their shopping experiences whether they are regulating their desired level of human interaction or choosing the medium by which they want to purchase. Within this amazing, face-paced and customizable marketplace, marketing, sales, and education experts are forced to strategically collaborate and capture both the consumer’s “share of mind and share of wallet” in order to survive as a well-positioned brand.
For luxury brands, spas, and retailers, this level of collaboration is executed within the consumer to brand relationships. A brand has the responsibility of establishing a love connection with a consumer. Once the love connection is secured its value is priceless because this affinity often triggers “word of mouth” advocacy. Unsolicited endorsement is understood as the fundamental heartbeat of all successful businesses.