Gharieni Announces Formation of New Strategic Advisory Board with Industry Experts

Gharieni Group, the leading brand of spa & wellness technologies and equipment, is pleased to announce the formation of its new Strategic Advisory Board, comprised of four industry experts. In addition to Sammy Gharieni-Founder and CEO of Gharieni Group, and Alina Hernandez- award-winning Wellness Concept Creator, the board will also include Michael Schummert- former CEO of Babor, and branding, strategy and communications seasoned executive – Enrico Della Casa.

Having collaborated with Gharieni for the past three years, Alina’s position as a de facto advisor is now officialized. Her contribution has been invaluable in positioning the group as an emerging player in hybrid Wellness programming, with its technologies and continuing its USP as an innovator.

As a highly respected leader in the beauty and wellness industry, Michael Schummert brings to the board a wealth of experience and expertise. He served as CEO of Babor for more than a decade, leading the company to great success with his strategic vision and operational expertise. His extensive knowledge of the industry, combined with his leadership and management skills, make him an invaluable asset to Gharieni’s new Strategic Advisory Board.

Enrico Della Casa is an entrepreneurially skilled professional with extensive international experience in exclusive brand positioning and development, including Ferrari and Riva Yachts. Having worked with these leading global brands, his deep knowledge of the industry and his vast network of contacts, makes him a perfect fit to support Gharieni to enhance its communications and marketing efforts, as well as the evolution of the brand.

Commenting on the formation of the new Strategic Advisory Board, Sammy Gharieni said: “We are thrilled to have Alina Hernandez, and welcome Michael Schummert and Enrico Della Casa to our Strategic Advisory Board. They bring an exceptional track record in their respective fields, and we are confident that they will provide valuable insights and guidance to help us drive our business forward.”

The formation of Gharieni’s new Strategic Advisory Board marks a significant step forward for the company as it continues to cement its position as a leader in the spa and wellness industry. With the support of these three seasoned professionals, Gharieni is poised to continue delivering exceptional products, services and experiences to its clients worldwide.

Gharieni Group retains title as Forbes Travel Guide Brand Official 2023
Gharieni’s Scientific Advisory Board welcomes new member